Projects

What is the SportComLab of the "Alma Mater"?
The SportComLab of the "AlmaMater Studiorum"-University of Bologna is not a simple laboratory, but it is an Academic structure, which carries out studies, researches, and training activities and documentation on sports, exercises, & communications. Its goal is to study, to monitor and, even, to promote best practices and innovative ways to tell about sports and physical activities, so to create and to spread the culture and the communication of these popular ways to spend leisure time.

What are the research objects of the SportComLab?

From 2008 this Centre of the University of Bologna has been developing studies and researches in the field of sports communication, for instance about the social culture of the movement practices for the people's health and well-being. Overmore the most frequent research object is the sport audiences, the socio-cultural aspects of the "mediated" sport, the communication of Mse-Mega sporting events such as the Olympics, the Paralympics, the Football Championships (European and World tournaments), which are conveyed by mass or new media. The bulk of SportComLab analyses is the audience: its choices, prompted by the advertisings inserted in a 'mediated' Mes, have an enormous impact on sports, on media, and on global sponsors; indeed the 'SMS triangle' theory [Martelli 2010 and following books] explains the dynamics among sports, advertisings, and consumptions (e.g. the junk foods and the paradox of the "obesity Games").

The SportComLab of the "Alma Mater" also deals with: the emerging culture in the web of the e-sports; the diffusion in the advertising  of sport Champions and teams as testimonials; the relevance of volunteers in sports organizations; the communication skills of the web sites, which deal with sports, fitness, wellness ... implemented by public institutions, companies, non-profit organizations, paying attention at the standards of accessibility for disabled sportswomen & sportsmen.

Other research objects are: physical practices in Italy and other countries (European, North / Latin American, Asian, etc.); the educational, cultural, economic and social aspects of sport; the development of indicators to ascertain whether hosting large mega-and sporting events actually helps the economic and social development of cities and territories, etc.

The surveys carried out by the Study and Research Center are available to students enrolled in Bachelor's or Master's Degree, which offer a higher education in the field of Movement Sciences and Education Sciences (please, see the examples in this website and the books, published in the series "Sport, Corpo, Società" [Sport, Body, Society"] by FrancoAngeli, Publisher in Milan, Italy).