Often one speaks of sports on a daily basis, helped by mass and new media: they give a lot of space at sports news every day, so they confirm the relevance of sports and physical activities both for the society as whole, and for its fields: economy, politics, culture and social worlds. It is also true that the term sports communication is today a reason to talk about issues concerning all kinds of movement practice. So the SportComLab of the "Alma Mater" provides knowledges about the most innovative aspects involving sport and/or physical activity, and offers a network of magazine, radio, tv and contacts in Italy. The SportComLab offers interviews with sports scholars and testimonials of this world. Press releases with news on initiatives in the field of sports communication and physical activities are gathered in SportComLab Archives from 2006 to present day.
The SportComLab of the "Alma Mater" support students of the Degrees in Sport Sciences to approach the cultures and the communications experience of sport from inside, not just as spectators of athletes, who stay behind a screen. In addition, SportComLab provides at these students and at everyone fans about movement and physical well-being with concrete support to deepen their interests and curiosities, coming into direct contact with the world of sport.