The 2021 Korean Studies Promotion Service - SEED Program for Korean Studies, supported by the Academy of Korean Studies and the Ministry of Education of the Republic of Korea, is focused on the enhancement of understanding of Korean Studies and Korean culture in Bologna. From 2021, the SEED Program for Korean Studies at the University of Bologna (UNIBO) proposes a program to investigate new directions for strengthening the possibilities of knowledge and research towards the Korean peninsula. The SEED proposal at UNIBO is centered around the establishment of a new cultural and educational platform to enrich and facilitate the academic experience for students, researchers, professionals and the local community interested in Korean studies and Korean culture.