Women's ideas, innovation and business

Have you ever thought of what makes a business led by a woman successful? Women leaders are able to propose innovative businesses, and are more willing to manage a business in terms of opportunity rather than need. Great value, therefore, for the economy, for social growth and innovation. 

Research shows the following strengths of female leadership:

• the ability to take risky decisions, assessing their opportunities
• more decisive management of delicate phases, such as the birth and expansion of the business
• the propensity to re-invest profits to support business growth
• the ability to create a productive, comfortable work climate, focusing on the well-being of employees

All of these are confirmed in business performance figures: according the European Union data, the concrete impact of these factors is profits of more than 56%.

The business world is changing face. Female inclusion in the entrepreneurial world is still far from equality, but is on the increase: according to the Unioncamere Report of June 2020, one Italian business out of five is led by women.
And this evolution is continuing: activities providing services, particularly relating to personal care and tourism, as well as technical and scientific activities, are increasing. Also in legislative terms, some specific measures have been designed to provide various forms of support to female entrepreneurship.

But in this context, there is often a lack of self-confidence, the idea of being over-humble or too strict with themselves leads women to consider some skills gaps as insurmountable obstacles, but that is not how it should be.

To develop determination and preparation, acquiring leadership, communication, networking and negotiation skills, why not sign up for our programme.

"Being a woman in business doesn’t come without challenges. My advice? Surround yourself with other supportive women that encourage you, share ideas, and get you motivated."
Jessica Alba, Founder of The Honest Company