Investing in an innovative business Looking to the future

Investing in a start-up means:

• Generating innovation: developing a forward-thinking business culture to a more visionary way of working
• Contributing to social growth and development as a common good
• Changing the logic of profits, sharing business risks: investments in start-ups can be highly profitable if they are linked to highly innovative solutions that bring value and impact risk management.
• Diversifying the product: start-ups help to explore different market sectors from the consolidated ones, and new investment channels, thus reducing risk.
• Generating jobs: start-ups help the growth of the economic system also through the creation of new jobs.

Investors in start-ups contribute to developing the innovation ecosystem in our country, and for this reason specific tax discounts are available, worth 30% on amounts up to €1M for natural persons and €1.8M for legal persons; the “Rilancio” Decree of May 2020 increased deductions for natural persons up to 50%.
In addition, exit tax relief aims to stimulate the circulation of capital.

Creating new spin-offs helps a business to renew its corporate culture by:

• Re-assessing the logics needed to generate innovation
• An increase in the rate of scientific and technological innovation, but also in thought
• A new, dynamic organisational renewal that can shake off any bureaucratic rigidity in stagnant business systems
• A growth in motivation for the company management

Investing in activities detached from the company nucleus can lead to an increase in the market value of the remaining activities.

Digitalising and innovating the business world, contributing to the development of the whole ecosystem of business incubators, accelerators, university research, specific investment funds: all this helps to strengthen the economic fabric, reducing investment risks. This in turn facilitates investors and the birth of new start-ups. A virtuous circle, to the benefit of the whole country.

Some important factors are needed to assess a start-up:

• a mixed team with professional business skills is fundamental for developing a start-up and helping it to grow
• a product or service with strong, innovative technology, covered by patents, with a competitive price
• the proof that someone effectively wants to buy the start-up’s product  
• the size of the reference market is sufficiently small to avoid compromising the success of the project.