Agrifood Trends and Marketing Implications: Methodological Innovations and Advances in Consumer Segmentation Research

1. Introduction to Agrifood Marketing and Consumer Segmentation
   Overview of Agrifood Marketing in global contexts.
   The role of consumer segmentation in enhancing marketing efforts.
   Objectives of the seminar.

2. Trends in Agrifood Consumer Behaviour
   Current trends in consumer behaviour in the agrifood market.
   The impact of health, sustainability, and ethical considerations on consumer choices.
   Discussion about how trends shape segmentation strategies.

3. Tools for Food Consumer Segmentation
   Introduction to tools and methods used for consumer segmentation.
   Data collection methods: surveys, interviews, and behavioural data.

4. Research Insights and Implications for Marketing
   Review of recent research on food consumer segmentation.
   Implications of segmentation for marketing strategies and product development.
   Analyzing and identifying target consumer segments based on the research data and relevant software.