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Agrifood Trends and Marketing Implications: Methodological Innovations and Advances in Consumer Segmentation Research
The seminar is organized for students in the Sustainable Food System Management program (Bachelor's degree in Business Administration and Sustainability).
Segmentation and Clustering in Agrifood Research: Methodological Approaches and Research Implications
Target Audience: PhD students in Agricultural, Environmental and Food Science and Technology, and early-stage researchers in agrifood marketing, consumer behaviour, and applied data analysis.
