Research

Project-related publications


 

Project-related working papers

  • Panchieri, N. and Ferriani, S. (2026). "I Contain Multitudes”: The Strategic Value of Multivocally Resonant Language. Antecedents, Contingencies and Outcomes
  • Cutolo, D. and Ferriani, S. (2025). Introducing rhetorical sequence analysis: a sequential approach to persuasive communication in organizational and market contexts 
  • Cutolo, D., Ferriani, S., and Giuliani (2025). Do we always need a story? The role of category structures in entrepreneurial communication
  • Ferriani, S. and Grassi, E. (2025). From prank to purpose: a process model of playfulness-based venturing 
  • Cutolo, D. and Ferriani, S. (2025). Entrepreneurship as persuasion: Rhetorical Strategies in TED talks