Dissemination

Innovation's linguistic barrier. Podcast (July 2025)

Study reveals most effective way for entrepreneurs to pitch ideas to investors. Study Finds (August 2024)

Storytelling strategies. Video dissemination (July 2024)

Pitch perfect: match the message to the idea's newness. Study Finds (July 2024)

Study shows entrepreneurs should tweak their pitches based on how innovative their idea is. Phys.org (July 2024)

To Sell an Unconventional Product, Tell a Compelling Story. Bayes Knowledge Exchange (March 2024)

How To Sell An Unconventional Product? Tell A Compelling Story. Medium (May 2024)

Research uncovers the power of narrative in selling “unconventional” products. Bayes Knowledge Exchange (December 2023)

To Sell an Unconventional Product, Tell a Compelling Story. Harvard Business Review (October 2023)