The Future of Packaging Design


  • Data: 06 DICEMBRE 2019  dalle 9:00 alle 18:00

  • Luogo: Fondazione Golinelli - Opificio Via Paolo Nanni Costa 14, Bologna

  • Tipo: convegni


How does the Packaging sector is changing? How are the buying, using and recycling habits around packaged products switching? How is the industry evolving towards sustainable packaging? What role does technology play in these changes?

Located in the heart of the Packaging Valley, with this Symposium theAdvanced Design Unit of the Department of Architecture - University of Bologna wants to map current practices and possible futures, well known paths but also emerging, transversal and relevant issues, in response to the legislative guidelines and ecosystem changes taking place globally.

During the day the results of an in-depth research on packaging innovations at a global level and the drivers that are pushing this sector into the future, will be presented to the scientific and economic community. In addition, there will be the opportunity to listen to relevant international guest cases, and to know what they have done and what they are going to do in order to change the world of packaging. Furthermore, space will also be given to the excellences of the Emilia Romagna Region, European Packaging Valley.

At the time we elaborated 300 case studies from over 50 international Detectors:
new materials, circular processes, the growing role of automation and robotic, new ways to use digitisation, the e-commerce revolution, new consumer awareness, are some examples of what we are dealing with.

The day of the Symposium will be the opportunity to launch the establishment of aPermanent Observatory on Innovative and Sustainable Packaging based at the University of Bologna, which is essential to accelerate the processes of innovation, the dissemination of knowledge, and to consolidate the network.

Scientific Committee
Flaviano Celaschi, University of Bologna
Clara Giardina, University of Bologna
Silvia Barbero, Polytechnic University of Turin
Erik Ciravegna, Pontificia Universidad Catolica de Chile
Franco Fassio, University of Gastronomic Sciences

Organized by:
Advanced Design Unit of the Department of Architecture - University of Bologna


8.45 Registration

9.15 Welcome Remarks
Antonio Danieli, General Director - Fondazione Golinelli
Flaviano Celaschi, Full Professor in Industrial Design - Università di Bologna

9.30 Reasearch Report: The Future of Packaging Design
Clara Giardina, Reasearch Fellow - Università di Bologna

Partnering for a Sustainable Future: How connected packaging is driving sustainability and circularity in the consumer products industry
Simon Jones, SVP Sales Europe & Asia - EVRYTHNG

The state of corporate innovation in packaging
Tommaso Maschera, Ventures Associate - Plug and Play
Compostable Flexible Packaging
Yuval Ben Yehuda, Sales Manager - TIPA

Coffee break

Reuse as a Service. How reusable and returnable packaging helps making eCommerce circular
Christof Trowitz - Business Development - RePack

Seize the REUSE
Petr Báča, Founder & CEO – MIWAMinimum Waste

Innovation in packaging solutions for the transition towards a Cradle to Cradle Circular Economy
Agustín Correa L., Research, Development and Innovation Lead - TriCiclos

13.00 – 14.00
Lunch Buffet

Introduction to Afternoon Session
The Good Packging: a systemic and ethical approach to innovation by Design
Erik Ciravegna, Adjunct Professor School of Design - Pontificia Universidad Católica de Chile

Packaging Valley Case studies

  • Hooro - Saverio Ermanno Lorè, CEO and R&D Manager
  • Aliplast (Hera group) - Carlo Andriolo, CEO
  • Amadori - Giorgia Mainardi - Innovation
  • Barilla - Giacomo Canali, Research Development and Quality Packaging Research and Sustainability Manager
  • Coop Italia - Chiara Faenza, Head of Innovation Sustainability and Values
  • Pelliconi - Matteo Mingardi, Innovation Manager
  • Protesa s.p.a. (Sacmi Group) - Roberto Saponelli, R&D and Research Funding Manage

Greetings and Conclusions