When as a recent Ph.D. recipient in linguistics in the early 1990s I presented my first paper on language use in an internet discussion forum, the response of mainstream linguists was skeptical: “That’s .. interesting. But is it linguistics?” The field has come a long way since then in terms of appreciating the value of, and embracing the use of, digital language data. I contributed actively to this by developing an approach to analyzing online discourse based on theories and methods from linguistics, including structural linguistics, corpus linguistics, discourse analysis, critical discourse analysis, conversation analysis, pragmatics, and sociolinguistics (Herring, 2004, 2018). The approach – Computer-Mediated Discourse Analysis (CMDA) – includes a toolkit of methods tailored to address different kinds of language-focused questions. In addition, it includes best practices for data sampling, classification of digital data, and assessment measures to enhance the reliability and rigor of the analyses.
In this talk, I will outline the CMDA approach and illustrate its application to different kinds of digital data through worked examples. The data may include, for example, blogs, microblogs, Facebook or YouTube comment threads, Instagram live streaming, support forums, teen chat rooms, or university websites. While mainly focusing on textual data, the presentation will also consider spoken language and graphical elements such as emojis on multimodal platforms. Finally, although CMDA methods are mostly manual, the role of automation in the collection and analysis of digital discourse data will be addressed.
Herring, S. C. (2004). Computer-mediated discourse analysis: An approach to researching online behavior. In S. A. Barab, R. Kling, & J. H. Gray (Eds.), Designing for Virtual Communities in the Service of Learning (pp. 338-376). New York: Cambridge University Press.
Herring, S. C. (2018). The co-evolution of computer-mediated communication and computer-mediated discourse analysis. In P. Bou-Franch & P. Garcés-Conejos Blitvich (Eds.), Analysing digital discourse: New insights and future directions (pp. 25-67). London: Palgrave Macmillan.