The project studies elderly celebrities in different cultural settings. Celebrity studies is a fertile and interdisciplinary area of research,
which initially developed in the USA, UK and Australia and is still little known in Italy. As public figures, celebrities are important to specific audience segments, which recognize their significance. Namely, ageing celebrities have increasingly helped develop public discourse on the impediments of getting old and, at the same time, have turned into examples of how to conceive of old age as something desirable, self-fulfilling, powerful, successful.