Green Country Image: antecedents and outcomes

Department

Department of Economic "Marco Biagi" at University of Modena and Reggio Emilia

Main research activities/topics/projects

The research aims at investigating the existence of a green country image of countries in consumer perceptions and its antecedents and outcomes. The PhD student will be involved in a systematic literature review and in the development of the questionnaire that will be administered to a sample of Brazilian and Italian consumers. He/she will also be responsible for collecting the data in Brazil

A cross-country survey will be performed; data will be processed with multivariate statistics techniques or Structural Equation modelling (SEM)

Working language

English

Special entry requirements

Multivariate statistics techniques or Structural Equation modelling (SEM)

Duration in months (min-max)

PhD sandwich: 3-6