MONDI POP-UP produces a new type of exhibition, far from institutional venues and surrounded by “playable” artworks.
Contemporary art museums are unable to reach out to the general public. Therefore, our goal is to produce a new type of exhibition, far from institutional venues, applying the Fun Theory: “fun can change people’s behavior for the better”. Surrounded by “playable” artworks, created by artists and game designers, visitors will be enveloped in spectacular and immersive exhibitions, where art turns into an interactive game, enjoyable by everyone.
