Topic of the 2022 edition New ideas are tinged with green

Promoting sustainability through actions, products and services is the new perspective in the business sector. A new focus, a different focus, guided by the awareness that there can be no growth and innovation without considering the environmental, economic and social dimensions. There can be no well-being without guaranteeing to the future generations a quality of life which is equal to or superior to the current one.

Sustainable business actually calls for large investments because the primary objective is to change the way of thinking about impacts on the future.

Each sector can benefit from striving for the adoption of sustainable practices and methodologies.

Start-ups, more than other entrepreneurial types, can contribute to redesigning the new processes, behaviors and choices of each of us thanks to their natural inclination for creativity.

In this perspective, the PNRR emerges as an opportunity to give new impetus and recover historical delays by placing people at the center of everything. An additional opportunity, therefore, to be visible in today's market.