MEDIA MUTATIONS 12 - Broadcasting, Reloaded. Resurgences, Resistances, and Rearrangements of Mainstream Television and Media in the Digital Arena

Bologna, Dipartimento delle Arti – DAMSLab, October 14th-15th, 2021
Organized by Luca Barra, Paola Brembilla and Veronica Innocenti (Università di Bologna)

In collaboration with the ECREA Television Studies section



Thursday, October 14th

9.30 Institutional greetings
Fulvio Cammarano (deputy director, Dipartimento delle Arti, Università di Bologna)
Guglielmo Pescatore (Università di Bologna, Associazione Media Mutations)
Luca Barra, Paola Brembilla, Veronica Innocenti (Università di Bologna)

10.00 - Keynote speech
The Digital Disruption of Television. Myths and Realities
John Ellis (Royal Holloway, University of London)

11.00 - Panel 1
Chair: Giovanna Cosenza (Università di Bologna)

New Partnerships in Drama Co-productions. The Case of Germany
Susanne Eichner (Aarhus University)
Use and Misuse of Italian Heritage on Screen. The Case of the TV Series Leonardo
Claudio Bisoni, Elisa Farinacci (Università di Bologna)
Soap Opera. A Never Ending (Love) Story, Even in Tough Times. Engaged Audiences and Visual Contents in the Italian Soap Operas Il paradiso delle signore and Un posto al sole
Stefania Antonioni (Università di Urbino)

12.00 - Panel 2
Chair: Anna Maria Lorusso (Università di Bologna)

Liveness, Reloaded. Popular Music, Television, Digital Platforms and the New Definition of “Live”
Gianni Sibilla (Università Cattolica del Sacro Cuore, Milan)
Perché Sanremo è Sanremo. The Renewed Success of Broadcast TV in Transmedia Culture
Francesco Piluso (Università di Bologna)

13.00 - Lunch break

15.00 - Panel 3 (online)
Chair: Paolo Noto (Università di Bologna)

Survival 101. Community or How to Navigate the Mutations of Contemporary Television
Frédérique Khazoom (Université de Montréal, University of Amsterdam)
Sounds Like an Old Story. Innovation and Resistance in the Podcast Experiences of Italian Radio Broadcasters
Marta Perrotta (Università Roma Tre)
Podcasting as a Cultural Form between Old and New Media
Tiziano Bonini (Università di Siena)

16.00 - Panel 4 (online)
Chair: Marco Cucco (Università di Bologna)

National Broadcasting Meets Parent Company Circulation and Streaming Libraries
Jennifer Gillan (Bentley University)
Streaming Trends and Platform Wars. Quality, Participation and the Case of The Expanse
David L. Palatinus (University of Ruzomberok, Technical University of Liberec)
European General-Interest Television Content in the Digital Arena
Celina Navarro, Nuria Garcia-Muñoz, Matilde Delgado (Universitat Autònoma de Barcelona)
Generation Z and Television. It’s Complicated
Anna Podara, Theodora A. Maniu, George Kalliris (Aristotle University of Thessaloniki and University of Cyprus)

17.30 - Workshop (online)

Negotiating with Digital Platforms
Organized with NECS - European Network for Cinema and Media Studies
Chair: Luca Barra (Università di Bologna, NECS steering committee)

Netflix Is Destroying TV Studies… and What We Can Do About It
John Ellis (Royal Holloway, University of London)
Miriam De Rosa (Ca’ Foscari University of Venice, NECS steering and open scholarship committees)
Jeroen Sondervan (open access publishing consultant, Utrecht University)


Friday, October 15th

10.00 - Panel 5
Chair: Lucio Spaziante (Università di Bologna)

Spoiling Spoilers. Seriality, Binge Watching and the New Life of Weekly Scheduling
Daniela Cardini (IULM University, Milan)
“At lunchtime I usually watch Friends”. How Netflix Remediates Linear TV
Valentina Re (Link Campus University, Rome)
This Is Us Gendered Hierarchies, and the States of U.S. Broadcast Television in the Multichannel Era
Nora Patterson (Auburn University)

11.15 - Panel 6
Chair: Riccardo Brizzi (Università di Bologna)

Old Television, New Audiences. Innovative Approaches to Italian Kids and Teen TV On-air and On-line
Paolo Carelli, Stefano Guerini-Rocco, Massimo Scaglioni, Anna Sfardini (Università Cattolica del Sacro Cuore, Milan)
My Brilliant Friend. A Transmedia Advertising Strategy for a Mainstream Show
Valerio Di Paola (Sapienza Università di Roma)
New Media, Old Rules? Analysing Patterns of Continuity between Traditional and OTT Television in EU’s Audiovisual Policy Framework
Gloria Dagnino (USI, Lugano)

12.30 - Closing Remarks
Luca Barra, Paola Brembilla, Veronica Innocenti (Università di Bologna)

13.00 - Lunch