MEDIA MUTATIONS 13 - Audiovisual Data: Data-Driven Perspectives for Media Studies

Bologna, Dipartimento delle Arti – DAMSLab, October 6th-7th, 2021

Organized by Giorgio Avezzù (Università degli Studi di Bergamo) and Marta Rocchi (Università di Bologna)

In collaboration with Mirko Degli Esposti (Università di Bologna) and Guglielmo Pescatore (Università di Bologna)



Thursday, October 6th

14:00  Institutional greetings
Roberta Paltrinieri (DAMSLab Scientific Coordinator, Università di Bologna)
Guglielmo Pescatore (Università di Bologna, Associazione Media Mutations)

Giorgio Avezzù (Università degli Studi di Bergamo)
Marta Rocchi (Università di Bologna)


14:30 Panel 1: Automatic content analysis (chair: Gustavo Marfia)

  • Machine acts: Collaborative screenplay writing with GPT-3
    Tobias Frühmorgen (Lusófona University – Filmuniversität Babelsberg), Vincent Thornhill* (LUCA School of Arts / KU Leuven), Veronika Romhány* (LUCA School of Arts / KU Leuven); *presenting authors
  • Looking for lexical signatures in Gomorrah
    Maurizio Naldi and Paola Dalla Torre (Università di Roma LUMSA)
  • Finding the invisible: Locating subliminal frames using Cinemetrics and Python
    Juan José Caballero Molina (University of Barcelona), Endika Rey Benito* (University of Barcelona), Javier Sanz Aznar* (University of Barcelona – Universitat Pompeu Fabra); Anna Tarragó Mussons (University of Barcelona); *presenting authors (online)
  • The use of cultural anayltics as a methodological movement to dig out the layers of the videogamegraphic images
    João Ricardo Bittencourt and Gustavo Daudt Fischer (UNISINOS) (online)


16:30 Panel 2: Gender, inequality, and data activism (chair: Giulia Allegrini)

  • Unsuitable jobs for women: A mixed methods approach to analyse women’s behind-the-scenes employment and women’s on-screen representations in Italian TV crime drama
    Valentina Re and Marica Spalletta (Link Campus University)
  • Constructing an open, participatory database on gender inequality in the Italian film industry: Methodological challenges
    Mariagrazia Fanchi, Matteo Tarantino and Rosa Barotsi (Università Cattolica del Sacro Cuore)
  • Women in Polish TV series: Qualitative and quantitative analysis
    Andrzej Meler and Beata Królicka (Nicolaus Copernicus University in Toruń)
  • Documenting the invisible: How data activism fills visual gaps
    Miren Gutiérrez (Universidad de Deusto)
  • Representations of disability in children’s television programmes: A critical analysis
    Gïti Hatef-Rossa (Universität Trier)


Firday, October 7th

09:30   Keynote speech (online)
Data-driven analysis of televisual characterisation: A corpus linguistic approach
Monika Bednarek, Professor in Linguistics at the University of Sydney, Australia


10:45 Panel 3: Industry professionals (chair: Luca Barra)

  • AI Assisted Music Creation: Is the problem solved
    Francois Pachet (Spotify) (online)
  • Rethinking creative production synthesised 
    Yates Buckley (Unit9)
  • How data are changing the rules for the broadcasters 
    Gianluca D’Innocenzo (RTI-Mediaset)


14:30 Panel 4: Media industries (chair: Roy Menarini)

  • The turn towards data intelligence: Creative and commercial decision-making in the film industry
    Roderik Smits (Universidad Carlos III de Madrid) (online)
  • Discussing streaming platforms as analytical objects
    Mads Møller Tommerup Andersen (Københavns Universitet)
  • Adopting a cultural data analytics approach for data-driven media research: A study of digital b2b platforms as facilitators of public value creation in the audiovisual industries
    Vejune Zemaityte*, Indrek Ibrus, Andres Karjus, Ulrike Rohn, Madis Järvekülg, MaximilianSchich (Tallinn University); *presenting author


16:00 Panel 5: Consumption and reception (chair: Paola Brembilla)

  • Predicting streaming audiences for a channel’s on-demand TV shows: Choice architecture, consumer agency, and content attributes
    Neil Thurman* (LMU Munich), Antonia Klatt (LMU Munich), Harsh Taneja (University of Illinois), Hritik Raj (University of Illinois); *presenting author
  • What can we do with data? Quantitative approaches on audiovisuals supply and consumption in the age of convergent media
    Massimo Scaglioni (Università Cattolica del Sacro Cuore)
  • Queer and mainstream: Analyzing the reception of Heartstopper via digital tools
    Marta Boni (Université de Montréal)
  • The reception of Italian medical dramas online
    Stefania Antonioni and Dom Holdaway (Università degli Studi di Urbino Carlo Bo)


17:45 Closing remarks