Antonella Mascio is Associate Professor in Sociology of Cultural and Communicative Processes at the University of Bologna, Department of Political and Social Sciences. In recent years her research has focused on online social relations and the relationships between the Internet, television series, celebrities and fashion. She collaborates with Henry Jenkins on the Pop Junctions project (http://henryjenkins.org/). Among her recent publications: Serie di Moda (FrancoAngeli, 2023); “Streaming Audiences: Deconstruction of Fashion Gender Stereotypes Through the Imitation of TV Series Outfits” (in The Routledge Companion to Media Audiences, Routledge, 2024); “Media Convergence, Fashion and TV Series” (in The Routledge Companion to Fashion Studies, Routledge, 2021); “Sponsored Things: Audiences and the Commodification of the Past in Stranger Things” (in Investigating Stranger Things Upside Down in the World of Mainstream Cult Entertainment, Palgrave Macmillan, 2021).

She is currently a member of the PRIN research groups “Social representations of cyber-violence against women and girls: advancing knowledge on an under-conceptualized issue” (coordinator Chiara Gius) and “CELEBR-ETÀ - Aging celebrity in contemporary media and sport contexts: a model of social and cultural well-being” (coordinator Roy Menarini).