On 12 October 2020, the 1st edition of Alma Mater Fest, the welcome event for UniBo students, was held live and in streaming: it was a time for participation and sharing that saw the involvement of ten locations and channels active simultaneously in Bologna and the campus cities. Events, talks, guests, stories from ambassadors, emotional videos and dialogue with students told the story of the university community through sport, sustainability, culture and music. Over 500 spectators attended in person, and there were 20,000 live stream views.